With more than 60,000 car wash businesses nationwide and the expectation that the market will continue growing at 5% annually, there’s a lot of competition and this also means new car wash business owners will have to rely on data and analytics to help their businesses grow.
How can businesses use data and analytics successfully? In this article, we will provide you with more information on data-driven marketing, so that car wash business owners can target new customers for higher ROI.
What Is Data-Driven Marketing?
Data-driven marketing is the ‘lifeblood’ of 21st-century businesses because it allows you to generate leads from multiple touch points, including customer interactions, third-party data collection systems, online advertising, and data providers.
With more than 91.7% of households in the USA owning at least one car, there’s wide open opportunity for new car washes to start in most cities, and this also means that there is plenty of opportunity for existing car washes to grow their businesses.
How To Use Data-Driven Marketing Successfully
With a wide variety of data resources to tap into, car wash business owners must choose the most qualified data provider for their businesses, or they risk wasting time and money.
Business owners must verify how the data is collected and confirm that they can filter it by consumer behavior and intent because filtered data will lead to higher ROI for the company from their marketing.
Measure And Optimize Campaign Performance
Besides choosing the most qualified data, business owners must also measure and optimize their campaign performance, whether they are using the data for direct mail campaigns or using it with online tools to reach local customers.
By paying close attention to key performance indicators (KPIs), car wash business owners can determine whether the data they are purchasing is attracting more new customers and increasing subscriptions.
Outsourcing Data-Driven Marketing Makes Sense
Let’s face it: Car wash business owners already have a lot to do, and managing a data-driven marketing campaign is often the last thing they want to consider.
The good news is that help is available for the average car wash business owner. Denver, CO-based Epoch Tech Solutions makes running a data-driven car wash marketing campaign easy because they specialize in direct mail marketing, which helps car washes grow.
To learn more about Epoch Tech Solutions, visit their website today at www.epoch-techsolutions.com.
