It’s not your imagination that creating content is getting more difficult. You’re not only competing with a sea of ever-growing voices, but you’re also going up against yourself. The pieces you publish today could overshadow the ones you’re drumming up for tomorrow. Plus, audiences are increasingly challenging to captivate in the long run.
One glaringly obvious reason is they’re bombarded with digital information. When you consider the statistics on business email alone, it’s startling. A survey of U.S. adults found 67% feel overwhelmed by their email inboxes. Plus, 82% miss crucial emails because of too many messages in their inboxes. If people feel this way about their work email, imagine how they must perceive social media and all online content.
So, how can you carve out your unique voice amongst all the chatter? Helping your content stand out means realizing it won’t resonate with everyone. But you can make it engaging and compelling for the audiences that matter. Here are some tips on how to break through the noise.
What's driving the impulse when you hear a song that makes you want to stop and listen? More than likely, it’s a unique voice. There’s something different about how the singer sounds, the lyrics, or the emotional depth of the tune. The song doesn’t sound the same as the majority of what’s out there in a good way. You can tell it’s not manufactured to fit in with the crowd.
In the same way, content creators should harness what makes them different. To establish thought leadership among an audience, you need to determine what’s special about your perspective. What can you contribute to the discussion that no one else can? Usually, this contribution is rooted in your experience, particularly in your industry.
