In what seems like yet another attempt to adapt its platform to prepare for new regulations, Facebook has started rolling out a new feature called Link History. Link History allows users to view and re-visit links they have visited with their Facebook browsing activity.
Obviously Facebook will tell us that the new feature is for its users’ benefit, but we can see several ways in which this benefits Meta even more. The only positive for me is that it could be a handy option for finding that thing that you saw on Facebook that one time, but you can’t quite remember the details. This gets defeated partially by the fact that users that have Link History enabled report they were unable to see the Link History page at all when looking at Facebook on their laptop.
However, as Facebook tracking goes at least this is an option that you have some control over. On most, if not all, popular websites you’ll find Meta’s and other’s tracking pixels. With an ongoing battle against cookies and other trackers, this may be a new way for Facebook to track its user’s behavior.
With Link History, Facebook now has another separate place where it stores details about the websites you visit along with the settings to control that data. Settings that are, deliberately or not, hard to find and easy to misinterpret.
The company itself says:
Translated, this means that they will use the information to provide you with targeted ads.
Recently Meta got sued over coercing users to pay to stop tracking. Organizations concerned about our privacy say that by doing this, Meta has changed the user’s choices from “yes or no” to “pay or okay.”
Research in 2022 showed that in-app browsers inject JavaScript code into third party websites that cause potential security and privacy risks to the user. This resulted in a class-action complaint against Meta in San Francisco’s federal court, alleging the company built a secret workaround to Apple’s safeguards that protect iPhone users from tracking.
So this may be another attempt to follow users around on the web. Unlike on your desktop, clicking a link in Facebook, or Instagram, will open a special browser built into the app, rather than the default browser of the device.
For now, a limited number of Android and iPhone users will see this option appear in the Facebook Mobile Browser. But the company says it will roll out the option globally over time.
Link history is turned on by default so you will have to opt-out if you don’t want it.
Note: When you turn link history off, this will immediately clear your link history, and you will no longer be able to see any links you’ve visited. Facebook promises to delete the link history it’s created for you within 90 days.
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